VTEX - Accelerate Commerce Transformation
Collaborative Commerce Talks
Streamlining your sales productivity for a digital-first world: How a 177-year old manufacturer became a digital-first leader

The transition to digital is no longer an option for B2B practitioners. In this pre-recorded Collaborative Commerce Talk, Stanley Black & Decker’s Business Innovation Director, Orlando Gadea Ros shares how the 177-year old manufacturer was able to make the transition to digital in order to continue the success they have experienced since 1843. ;

You will uncover:

  • A perspective from an iconic brand on the transition to digital-first leadership
  • Advice for making digital transformation a smooth process
  • A point of view on tackling change management and empowering B2B sales reps

Featured Speaker:

Orlando Gadea

Business Innovation Director, Stanley Black & Decker


Alex Soncini

Co-Founder & Head of Global Accounts, VTEX

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