The transition to digital is no longer an option for B2B practitioners. In this pre-recorded Collaborative Commerce Talk, Stanley Black & Decker’s Business Innovation Director, Orlando Gadea Ros shares how the 177-year old manufacturer was able to make the transition to digital in order to continue the success they have experienced since 1843. ;
You will uncover:
- A perspective from an iconic brand on the transition to digital-first leadership
- Advice for making digital transformation a smooth process
- A point of view on tackling change management and empowering B2B sales reps
Business Innovation Director, Stanley Black & Decker
Co-Founder & Head of Global Accounts, VTEX
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