As a result of COVID-19, CPG brands have a once in a lifetime opportunity: build DTC digital stores and directly own the customer relationship. Selling direct results in exponential growth for both brand equity and revenue. Digital demand for products and services is higher than ever, and projected to continue to grow. The challenge is how to get it done within minimal time, risk and investment.
In this pre-recorded Talk hear from digital commerce experts and CPG industry visionaries, Ekta Chopra, VP of Digital for ELF Cosmetics and Sri Rajagopalan, CPG consultant and former SVP of Ecommerce, Revlon/Elizabeth Arden, & VP of Ecommerce at Johnson & Johnson, as they discuss:
- The ins and outs of figuring out your DTC strategy
- Launching your digital presence across channels in record time
- Tracking the success of your DTC strategy
Speakers:
Ekta Chopra
VP, Digital
e.l.f. Cosmetics
Sri Rajagopalan
former VP, Ecommerce
Johnson & Johnson
Ana Milevskaja
Moderator
VP, Marketing
VTEX